Self-Directed Works
Betula Beauty
Logo | Packaging
In ancient Celtic mythology birch symbolized renewal and purification. Betula Beauty is a high-end, natural skin care line inspired by these ancient traditions. This brand can be found in spas and beauty boutiques specializing in natural and holistic cosmetic care.
The Feminist Housewife
Editorial | Page Layout
A feature spread in a home and lifestyle magazine aimed at challenging traditional gender roles in the domestic realm. In order to draw attention to the feature article of this magazine issue, a juxtaposition was highlighted between the core value of feminism and the archaic beliefs regarding gender roles that purveyed American culture in the mid-century.
Islay Baking Co.
Logo | Branding | Packaging
Inspiration from the Scottish isle — where golden fields of barley are grown for the production of high quality Scotch — led to the creation of a unique bakery brand. Islay Baking Co. caters to an audience in search of a rustic, Euro-inspired bakery with a modern atmosphere that celebrates life’s simple indulgences.
Wedding Invitations
Concept | Illustration | Hand lettering | Layout
These whimsical, yet sophisticated, wedding invitations have been personalized for a fun-loving couple holding their ceremony at the local roller skating rink. Hand lettering combined with a modern slab serif convey a playful tone appropriate for a modern wedding. Custom illustration and watercolor help reinforce this feeling and tell the story of the couple’s special day.